WE HELP YOU REACH CUSTOMERS
A Go-To-Market (GTM)/ Rout-to Market (RTM) strategy is crucial for a car manufacturer as it ensures a successful product launch, market penetration, and long-term profitability. We have extensive experience in this area, with consultants who have implemented GTM/RTM strategies in various brands. The services we can offer cover the whole value chain:
Market Research & Analysis
- Conduct in-depth market research on customer and industry trends, competitor landscape, and emerging technologies (e.g., EVs, Connected Cars, Autonomous Driving, Shared Mobility)
- Customer Segmentation of B2C (individual buyers) and B2B (fleet operators, ride-sharing, logistics).
- Competitor Benchmarking analizing pricing, features, distribution, and branding of key players.
- Analyze regulatory and compliance requirements specific to different markets.
- Identify key growth opportunities, such as new geographic markets or untapped customer segments.
Value Proposition & Product Positioning
- Define the values and features that differentiates the company from competitors like performance, sustainability, affordability, connectivity, brand Prestige, distribution channels (Unique Selling Proposition)
- Assist in branding, storytelling, and marketing communications, aligning the message with consumer preferences
Logistics & Distribution Channels
- Car logistics, ensuring the most efficient transport from the factory to the dealers and the optimisation of the warehousing areas.
- Identify the most effective sales channels (e.g., direct-to-consumer, dealerships, online platforms).
- Planning of the distribution network and search for the right dealers/groups for the brand
- Development of contracts and remuneration systems for the dealer network
- Recommend partnerships with OEMs, suppliers, fleet operators, and ride-sharing companies.
- Subscription & Leasing Models: Flexible ownership options, car-as-a-service (CaaS).
Pricing Strategy & Financial Modeling
- Conduct pricing analysis based on customer willingness to pay, competitor pricing, and cost structure.
- Create a financial model to project sales, revenue, and profitability.
- Suggest innovative pricing models like subscriptions, leasing, or usage-based pricing.
Marketing Communication Strategy
- Define Core Brand Message, what the brand stands for (luxury, performance, sustainability, safety, innovation, etc.)
- Digital Marketing Strategy: Website, SEO, Content Marketing, Social Media, Influencers&Brand Ambassadors, Emailing/CRM campaigns, retargeting, searchers strategy, programatic ads, etc
- Traditional Advertising: TV, Radio, Print media, OOH, Sponsoring, PR, etc
- Experiential & Event Marketing: Test Drive, Launch Events, Motorshows,
Aftersales and Spare Parts
- Loyalty Programs, developing exclusive programs for long-term customers retention
- Spare Parts Supply Chain Optimization: warehouse locations, delivery routes, and supplier partnerships for faster fulfillment.
- Pricing & Profitability Strategy including Dynamic pricing models, cost reduction and promotions
- Workshop Network Optimization, looking for the right partnerships with repair shops, mobile service units
- Develop Warranty & Service Programs
Strategic Partnerships & Ecosystem Development
- Technology Partners: AI, connectivity, software updates, infotainment providers.
- Infrastructure Support: Charging station partnerships for EVs, smart city integrations.
- Mobility Services: Ride-sharing, rental car companies, corporate fleet deals.
Product Positioning & Branding
- Value Proposition Development: Define what makes the NEV unique (range, technology, cost savings, sustainability).
- Marketing & Messaging: Educate customers on the benefits of EVs and hybrids through digital campaigns and test drives.
- Dealer Training & Engagement: Equip sales teams with in-depth knowledge to address customer concerns (charging, battery life, costs).