DAVID ORTEGA
MANAGING PARTNER & AUTOMOTIVE PRACTICE DIRECTOR
With over 20 years of combined experience as C-level executive and management consultant in the automotive and mobility sectors, David has worked for leading multinational and family-owned groups such as Moventia Group and Volkswagen Group Retail Spain (VGRS), as well as for consulting and service firms including WPP, TUI Travel, Barna Consulting Group (bcg) and Improva Consulting.
He has served as Secretary of the Board of the Barcelona Motor Association (Gremi del Motor/FECAVEM) and as a member of the IE Top Auto Club. David also led strategic reindustrialization initiatives such as the Nissan Barcelona D-Hub Project, supporting the launch of EBRO Brand in Spain.
As an academic David holds a part-time position as Associate Professor & Director of Automotive Programs at EADA Business School, in the Strategy, Operations & Marketing Dept. David holds an MBA and PDD from IE and IESE Business Schools, and is a DBA candidate at EADA with a thesis on coopetition and reindustrialization strategies between Chinese and European automotive players in the EU.
JOAN MIQUEL MALAGELADA
PARTNER
With over 30 years of experience in the automotive industry, he has held senior management positions at several brands, particularly in the Commercial and Marketing areas. He served as Director of Marketing and Communication at Audi AG (Germany) and as Director of Marketing and Product Strategy at SEAT. He also managed SEAT’s owned dealer network and held the positions of Commercial and Marketing Director for the Spanish subsidiaries of Audi, Volkswagen Commercial Vehicles, Hyundai, and SEAT.
With a proven track record in brand management, sales, digital transformation, and business development, he has extensive international experience and is accustomed to working in competitive and multicultural environments.
He is currently a founding partner of MUVMI, President of the Automotive and Mobility Club of ESADE Alumni, and a member of the Boards of Directors of several companies in the sector.
He holds a degree in Industrial Engineering, Master in Marketing at ESADE, and has completed the General Management Program (PDG) at IESE.
MARC GALLARDO
CO-FOUNDER MUVMI
1998, he has focused his professional practice on matters related to Internet Law, e-Commerce, Information Technologies, Online Marketing, Social Media, Telecommunications, Privacy and Data Protection, Intellectual and Industrial Property, and Technology-Based Entrepreneurship.
is the co-author of several books, including “General Data Protection Regulation: Texts, Commentaries and Practical Guidelines” and “Comparative Handbook: Robotics Technologies Law”, as well as other publications related to New Technologies Law and Data Protection. He is also a regular speaker at conferences and courses (ICAB, University of Barcelona, and ISDE) on Technology Law.
Marc is a partner at RSM Spain, where he serves as the lawyer responsible for the Digital Business area.
JOAN PEREZ
OPERATIONS DIRECTOR
He has over 20 years of experience in the industrial B2B sector, holding business development roles in Marketing and Export Management at an international level.
He also has more than 5 years of experience as General Manager in two companies: one focused on the electrical sector, with over 80% of its sales coming from exports, and another in the third sector, with a strong presence in the local industry.
He combines customer orientation with disciplined execution to ensure long-term business sustainability.
For four years, he served as Vice President of the EADA Alumni community and is currently an Associate Professor at EADA Business School.
He took part in the reindustrialization project following Nissan’s departure from the Zona Franca area in Barcelona and is currently also an Associate Consultant at Muvmi.
MARC MALAGUILLA
ANALYST CONSULTANT
Marc holds a degree in Economics and Business at University Pompeu Fabra, a Bachelor in Business Administration from the Texas A&M University and a Master Degree in Marketing from EADA Business School.
Worked at SEAT & Cupra as Europe Sales Coordinator, analysing consolidated data, mid and long term strategies, targets and deviations for all Area Managers to track performance, competitors and market analysis for strategy creation.